Local search is the newest trend(ing topic)
Twitter and Facebook continue to grow and succeed at informing you of what your closest friends, family, peers and colllegeaus are doing. But aside from learning what they are doing on a day to day basis, what is likely the one thing you most likely turn to them for: advice and their opinion (sorry, I lied, that was two things).
Lets say you are a college student and are not from the area that you go to school. Well, you want to go out to eat on a Friday night but you don’t really know what the best places are or even what to expect anywhere else. What do you do?Text your friends? Call them? Facebook chat them? Perhaps.
New sites such as Yelp, Gowalla, and Foursquare, provide reviews of local restuarants, bars, stores, etc., all based on the location you choose. Just as it is done on movie review sites, people who visit the restaurant (for example) that you serach provide brief, concise reviews on their experiences.
So does this have anything to do with your friends? Heres how: Google is now entering the local search arena with a Google Local – a search engine comprised of local reivews, including those offered by your closest friends, family, peers, and collegeauges (as I mentioned above) as the post them on any of the number of popular social networking sites; Facebook and Twitter, of course, being the most popular.
To get a better understanding of what Google Social Serach does and can do, check out this video:
It seems that, although social media allows people to connect with many others, at the same time close realtionship are being depended upon even more.
To learn more AT&T Buzz, which has not yet been released to the public, go here.
Here is a review from AppVee.com of the Yelp app for the iPhone:
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